Brands that cut through: CaratLane, Instax, Myntra, smallcase, Coke Zero, Cadbury, Maaza, Britannia, Sprite, Nedmeds, PregaNews, Bharat Matrimony. Thums Up’s 2023 Toofan act with Shah Rukh Khan and Cadbury Dairy Milk’s February edition of ‘Kabhi Kisi Aur KI Khushi Main Shamil Hoke Dekhiya’ aren’t here in the top 10 despite them cutting through better than…
Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi. Dream11 | #SabKhelenge This one promises a lot. It’s a level up from the brand’s past work and smartly builds on the popular ‘Yeh hum kar lete hain’. It connects instantly by featuring the cricketers and…
Brands that cut through: Macho Hint, Axis Bank, Limca, Tanishq, Spotify, Mahindra Rise, Jio Cinema, DTDC, Blue Star, Rasna, Hyundai Verna, OnePlus, Appy Fizz, Dabur Herb’l, Havells, Lay’s, Airtel, Bombay Times, Aditya Birla Finance, Brillare, South Indian Bank. Macho Hint | Ek Hint Toh Dete | Bade Aaram Se Unbelievable? Of course. Stands out? A…
Brands that cut through: Tanishq, Savlon, Dalmia Cement, Tata Motors, Jio Cinema, JioMart, Swiggy, Mumbai Indians, HDFC Life. Tanishq | Before Superwoman, She’s Human At some point in this seemingly indefatigable superwoman show, the viewer was bound to pose the question. But before the viewer could, the brand brought it up. That she can be…
Brands that cut through: Sprite, Prega News, Cadbury, Pepsi, Tata Tea Gold, HDFC Life, Lakme, Britannia 50:50 Potazos, Monte Carlo. Sprite | Thand Rakh (2023) When a brand finds its sweet spot, it should dig in and play to win. That’s something brand Sprite has managed to do again and again and again with aplomb.…