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March 2023

Work That Speaks | Ad Reviews 1 to 6 March 2023

Reviews, Ad ReviewsBy Gokul KrishnamoorthyMarch 6, 2023

Brands that cut through: Tanishq, Savlon, Dalmia Cement, Tata Motors, Jio Cinema, JioMart, Swiggy, Mumbai Indians, HDFC Life. Tanishq | Before Superwoman, She’s Human  At some point in this seemingly indefatigable superwoman show, the viewer was bound to pose the question. But before the viewer could, the brand brought it up. That she can be…

Work That Speaks | Ad Reviews 25 to 28 February 2023

Reviews, Ad ReviewsBy Gokul KrishnamoorthyMarch 2, 2023

Brands that cut through: Sprite, Prega News, Cadbury, Pepsi, Tata Tea Gold, HDFC Life, Lakme, Britannia 50:50 Potazos, Monte Carlo.  Sprite | Thand Rakh (2023) When a brand finds its sweet spot, it should dig in and play to win. That’s something brand Sprite has managed to do again and again and again with aplomb.…

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