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Australian Lamb | Make Lamb, Not Walls

Australian Lamb | Make Lamb, Not Walls
Australian Lamb: Make Lamb, Not Walls

View the work by The Monkeys set in 2031 when states are divided by walls, ahead of Australia Day 2021 (26 January).

Credits
Client: Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Anna Sharp
Assistant Brand Manager: Krystina Batt

Creative Agency: The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Creative team: Harry Boothman, Joash Tham
Art Director OOH: Jonathan Rands
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs
Content Director: Fizzy Keeble
Senior Content Manager: Ruth Peck
Senior Producers: Christina Wilmot, Penny Brown
Producer OOH: Will Haslingden
Design Lead: James Halliday
Senior Designer: Laura Ives

Production Company: Airbag
Director (Film): Ariel Martin
Executive Producer: Alex Tizzard
Producer: Megan Ayers
DOP: Lachlan Milne
Edit House: ARC Edit
Editor: David Whittaker, Lucas Baynes
VFX: Airbag
Grade: Fergus Rotherham
Conform: White Chocolate

Music & Sound by Song Zu
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia

Media Agency: UM
Connections Strategist: Georgina Parchert
Connections Design Director: Jonny Day
Client Director: Hayley Pyper
Senior Partnerships Manager: Jenny Lam
Partnerships Executive: Joshua Coles

PR Agency: One Green Bean

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