Brands that cut through: Scaler, Surf Excel, Amazon, A23, Thums Up, BharatMatrimony, Coca Cola, JK Cement, Holcim, Ather, Center fresh, Cadbury Silk, PublicVibe, McDonald’s, Motilal Oswal, GSK, Mahindra, ePayLater, Nirma Advance, Boroplus
Brands that cut through: Oppo, Cycle, Country Delight, Sting, Ariel, Kinley, Cadbury Perk, UpGrad, Maaza, Truecaller, Apollo 24/7, Gooddot, Dezerv, Havells, Cars24, Turtlemint, Magicbricks, Netflix
Brands that cut through: HDFC Life, Tanishq, Cadbury Crispello, Thums Up, Cadbury Dairy Milk, SBI Life, Mahindra Thar, Axis MF, Suhana Masala, Muthoot Finance, Future Generali India Life
From a longlist of 57 campaigns, we zero in on 10 that raised the bar for advertising in their categories in 2021, while building the brand and driving home its message.
Brands that cut through: Instagram, Cult.fit, Fogg, Lenovo, Sebamed, Vivo, Swiggy, Vim, Winkies, McDonald’s, Vedantu
Brands that cut through: HP, Tanishq, Centre fresh, PaisaBazaar, PolicyBazaar, Battle Grounds Mobile, Olx Autos, Swiggy, Raymond, Campus, Godrej Properties, MFine
Brands that cut through: Vedantu, Cult.fit, Vivo, Skybags, Lay’s, Chaayos, Platinum Evara, Netflix, The Q, Swiggy One, Bajaj Allianz, Cleartrip
Brands that cut through: Spotify, Fogg, upGrad, Lido, Swiggy Instamart, Instagram, Kerovit
