View the best Indian brand work from the month (above).
Featuring: Parachute Advansed, Cadbury Chocobakes, Mountain Dew, upGrad, Perfetti, Facebook, OPPO, Nescafe, Philips, HDFC Life.
We bring to you the 10 best Indian brand campaigns from the month gone by here, in a countdown video.
Onam and Independence Day work feature in the top 10 for August. The Cadbury Chocobakes campaign was much more than the film featured here. #CadburyKahanGayi was an amazing piece of integrated work that preceded the launch. It achieved what it set out to do – get India talking.
A campaign by Bajaj Allianz for pet insurance would have certainly featured here, but for a sensitive soul pointing out to the author that a pet parent would never touch his pet without removing gloves worn outside (in Covid times).
Like the previous month, longer content pieces feature in this countdown too, with OPPO’s film standing out. The remix of the yesteryear patriotic song to end with Mountain Dew’s tagline and soul, must be celebrated.
View each campaign film in full below.
#10 HDFC Life | #WhenIGrowUp | Wieden + Kennedy
#9 Nescafe | Karne Se Hi Hona Hai | McCann Worldgroup
#8 Philips Haircare | Kyunki Baal Bolte Hain | Ogilvy
#7 OPPO Reno4 Pro | #GoBeyondBoundaries
#6 Facebook | Dil Kholo, Duniya Khulegi | Taproot Dentsu
#5 Perfetti Van Melle India | We Will Smile Again | Ogilvy
#4 upGrad | Sirf Naam Ki Nahin, Kaam Ki Degree | The Womb
#3 Mountain Dew | #JeetengePhirSe | Wunderman Thompson
#2 Cadbury Chocobakes Cakes | Meetha Chhupa Rustom | #KahanGayiCadbury | Ogilvy
#1 Parachute Advansed | #ThankYouNurses | VMLY&R
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