View the work urging people to stand up against street harassment and training them on what to do in such situations, ‘Because we’re all worth it’.
The training is in partnership with Hollaback, an NGO working to end harassment.
In India, the campaign partner is NGO Breakthrough.
A global leg of the campaign broke eight months ago while the film went live on the brand’s USA YouTube page in October 2020.
The Stand Up campaign website is www.standup-international.com. The brand revealed its Stand Up manifesto in May 2020.