Work That Speaks | Ad Reviews | 16 To 31 March 2022
Brands that cut through: Uber, UpGrad, Dream11, Flite, Amazon, Snuggy. Ghadi, Swiggy, Star Sports, Livspace, Classmate, InsuranceDekho, Dell, Jar, Cleartrip, UpStox, Ageas General, Gujarat Titans, Tata Power, Seagrams, Colors, Lays, Castrol, CRED, Tropicana, TVS StarCity, My11Circle, Frooti, Manyavar, Spotify, Cadbury, Jaquar, PharmEasy, DisneyPlus Hotstar, Bumble, Mohey, Munch, Dunzo, Vadilal, Boomer, Dabur, Tata Salt, Uni Cards, Wildstone, Maggi, Hyundai, Kotak Mutual Fund, Dixcy Scott
Work That Speaks | Ad Reviews | 1 To 12 May 2022
Brands that cut through: upGrad, Licious, Tanishq, Savlon, Unacademy, Mylo, Panasonic, Maggi, Fresh To Home, Heinz, Ozone, Medimix, Zepto, Britannia, Parle, Ninety One, Slurrp Farm, Tata Shaktee, Shoppers Stop.
Work That Speaks | Ad Reviews 1 To 7 February 2023
Brands that cut through: Cadbury Dairy Milk, Netmeds, Khadi, Britannia Pure Magic, Superteam, Dairy Milk Silk, CaratLane, smallcase, Myntra, Maaza, Instax, SBI Life, Hyundai IONIQ, Sebamed, Zivame, Tide, 5 Star, Engage, Indica Easy, Ajio. Cadbury Dairy Milk | Kabhi Kisi Aur Ki Khushi Main… The brand just keeps going from strength to strength, building on…
Work That Speaks | Ad Reviews 8 To 19 February 2023
Brands that cut through: Epson, Bharat Matrimony, Tata Trusts, Buda Jeans, Secret Temptation, Acko India, Federal Bank, MSD India, MG Hector, OLX Autos, Eicher, Jalebi, Astral Pipes. Epson | Our Partners | Our Strength Beautiful story, reasonably well crafted too. But one might be forgiven for asking where the brand connect is. Likening the company-dealer…
Work That Speaks | Ad Reviews 20 to 24 February 2023
Brands that cut through: Myntra, Mountain Dew, Thums Up, Vivo, Amazon, Coke Zero, Bata, Jovees Herbal, Skoda, IIFL Finance, Country Delight. Myntra | Star Wala Look | Extraordinary Everyday The flipped roles of the star and the commoner friend in each of the films works wonders. Underlines that you can be the superstar that even…
Work That Speaks | Ad Reviews 25 to 28 February 2023
Brands that cut through: Sprite, Prega News, Cadbury, Pepsi, Tata Tea Gold, HDFC Life, Lakme, Britannia 50:50 Potazos, Monte Carlo. Sprite | Thand Rakh (2023) When a brand finds its sweet spot, it should dig in and play to win. That’s something brand Sprite has managed to do again and again and again with aplomb.…
Work That Speaks | Ad Reviews 1 to 6 March 2023
Brands that cut through: Tanishq, Savlon, Dalmia Cement, Tata Motors, Jio Cinema, JioMart, Swiggy, Mumbai Indians, HDFC Life. Tanishq | Before Superwoman, She’s Human At some point in this seemingly indefatigable superwoman show, the viewer was bound to pose the question. But before the viewer could, the brand brought it up. That she can be…
Work That Speaks | Ad Reviews | 15 To 23 March 2023
Brands that cut through: Macho Hint, Axis Bank, Limca, Tanishq, Spotify, Mahindra Rise, Jio Cinema, DTDC, Blue Star, Rasna, Hyundai Verna, OnePlus, Appy Fizz, Dabur Herb’l, Havells, Lay’s, Airtel, Bombay Times, Aditya Birla Finance, Brillare, South Indian Bank. Macho Hint | Ek Hint Toh Dete | Bade Aaram Se Unbelievable? Of course. Stands out? A…
Work That Speaks | Ad Reviews 24 To 27 March 2023
Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi. Dream11 | #SabKhelenge This one promises a lot. It’s a level up from the brand’s past work and smartly builds on the popular ‘Yeh hum kar lete hain’. It connects instantly by featuring the cricketers and…
Work That Speaks | Top 10 Ads February 2023
Brands that cut through: CaratLane, Instax, Myntra, smallcase, Coke Zero, Cadbury, Maaza, Britannia, Sprite, Nedmeds, PregaNews, Bharat Matrimony. Thums Up’s 2023 Toofan act with Shah Rukh Khan and Cadbury Dairy Milk’s February edition of ‘Kabhi Kisi Aur KI Khushi Main Shamil Hoke Dekhiya’ aren’t here in the top 10 despite them cutting through better than…