View the best Indian brand work from the month (above).
Featuring: Lux, DailyHunt, Asian Paints, Haldirams, CRED, A23, Rio Pads, Rio Pads, Kwality Walls, Dream11, Horlicks.
It’s become the norm to lament the lack of great ideas in the advertising of the day. One look at the top 10 of this month (or any of the previous months) should be enough to put those thoughts to rest. The best in class work remains top class, but one has to agree that there is more of the ordinary visible on high impact properties.
The good work is coming not just from established brands but also new entrants trying to make a mark. And that’s a good sign.
In response to feedback, the individual films featured in the top 10 are reproduced in full below.
#10 Lux | Chand Sa Roshan Chehra
Wunderman Thompson
#9 DailyHunt | In Your Language | Right Recos
#8 Asian Paints Rust Shield | Chor Police
#7 Haldiram’s | Desh Ki Mithaas
Lowe Lintas
#6 CRED | Not Everyone Gets It
#5 A23 | Rummy Well Played
Tilt Brand Solutions
#4 Rio Pads | Raaga
Schbang
#3 JSW Paints | Har Rang Har Kisi Ka
TBWA\India
#2 Kwality Walls Cornetto | Don’t Give Love A Name
DDB Mudra
#2 Dream11 | #YeApnaGameHai
Tilt Brand Solutions
#1 Horlicks | Tum Kab Itne Bade Ho Gaye
FCB India
Mail: Campaign@ClutterCutters.in