Work That Speaks | Ad Reviews | 11 to 17 Jan 2021
Brands that cut through: Jos Alukkas, Cadbury, Laadli, Pampers, Dabur, Future Generali, Unwanted 21 Days, Pee Buddy, Cars24
Digital, TV, Cinema
Cadbury Dairy Milk | #ScoopIntoChocolateHeaven
View the work for the brand’s Silk Mousse offering
Pee Buddy | #ShitSmellsBad #NotAnymore
View the work promoting the brand’s ‘Before and After Toilet Spray’ that promises hygiene and removal of bad odour
Dabur Honey | Heroes Of Honey
View the work featuring locals collecting honey from the Sunderban forest, as the brand promises 100pc purity
Cars24 | Bhogi Car Melam
View the work urging people to sell their cars on the platform during Bhogi, the first day of Pongal when old items are discarded
Pampers | Dads For Virat
View the work by Leo Burnett that features dads offering Virat Kohli advice as he became a father, building on the brand’s #ItTakes2 plank
Unwanted 21 Days | #ShhNotOkPlease
View the work by Logicserve Digital for the oral contraceptive that urges people not to hush up talks on pregnancy and plan for it
Future Generali General Insurance | #HealthInsideOut
View the work by Wondrlab for Future Generali Health Total that also covers mental health
Population First (Laadli) | Stop WFH Harassment
View the work by Mullen Lintas as part of the NGO’s #ChangeForPositive series
Doritos | The Best Gift
View the work by Slap, Buenos Aires featuring a divorced father embracing his gay son and partner