Brands that cut through: Omaxe, Paper Boat, Licious, Tata Tea, Croma, CaratLane, Orange Labs, JK Cement, IndiaiStore, Adani, Sony Sports, Britannia, McDonald’s, Discovery, London Dairy, DaMensch, Kismi, adidas, HSBC, Ageas Federal, MsChief. Work That Speaks returns after a three-week break post Goafest and the peak of summer. Omaxe | Purani Dilli | #PuraniDilliKaNayaChowk When was…
Brands that cut through: Starbucks, Catch Spices, Edelweiss Tokio Life, Zoomcar, Colgate, Furlenco, Good Day, Dollar, Nimyle, Poco, Sugar.fit, Bindu, The Moms Co., iD, Too Yumm, DBS Bank, VLCC, ZEE, MTR. Starbucks | #ItStartsWithYourName Bud Light was in the news recently for engaging a transgender influencer, Dylan Mulvaney. That didn’t go down too well…
Brands that cut through: Flite, TVS Ronin, Pathkind Labs, PhonePe, Ola S1, Reebok, Dream11, RuPay, Asian Paints, Bisleri, Pepsi, Servo, Country Delight. Flite Footwear | Sar Utha Kadam Bada It’s Relaxo brand Flite’s turn to take pole position in the footwear category now, with this piece of communication. A true story of an inspiring small…
Brands that cut through: Infosys, CEAT Tyres, Cadbury, Kia India, Taco Bell, Dream11, JioMart, McDonalds, Bisleri, Skipper Pipes, Spinny, My11Circle, Bajaj Allianz, Tata Gluco+, Lee Cooper. Infosys | IWD23 | Breathe By Becky Hemsley | #EmbraceEquity “She sat there for hours not wanting to leave, For the forest said nothing… It just let her breathe.”…
Brands that cut through: Macho Hint, Axis Bank, Limca, Tanishq, Spotify, Mahindra Rise, Jio Cinema, DTDC, Blue Star, Rasna, Hyundai Verna, OnePlus, Appy Fizz, Dabur Herb’l, Havells, Lay’s, Airtel, Bombay Times, Aditya Birla Finance, Brillare, South Indian Bank. Macho Hint | Ek Hint Toh Dete | Bade Aaram Se Unbelievable? Of course. Stands out? A…
Brands that cut through: Tanishq, Savlon, Dalmia Cement, Tata Motors, Jio Cinema, JioMart, Swiggy, Mumbai Indians, HDFC Life. Tanishq | Before Superwoman, She’s Human At some point in this seemingly indefatigable superwoman show, the viewer was bound to pose the question. But before the viewer could, the brand brought it up. That she can be…
Brands that cut through: Myntra, Mountain Dew, Thums Up, Vivo, Amazon, Coke Zero, Bata, Jovees Herbal, Skoda, IIFL Finance, Country Delight. Myntra | Star Wala Look | Extraordinary Everyday The flipped roles of the star and the commoner friend in each of the films works wonders. Underlines that you can be the superstar that even…
Brands that cut through: Epson, Bharat Matrimony, Tata Trusts, Buda Jeans, Secret Temptation, Acko India, Federal Bank, MSD India, MG Hector, OLX Autos, Eicher, Jalebi, Astral Pipes. Epson | Our Partners | Our Strength Beautiful story, reasonably well crafted too. But one might be forgiven for asking where the brand connect is. Likening the company-dealer…
Brands that cut through: Cadbury Dairy Milk, Netmeds, Khadi, Britannia Pure Magic, Superteam, Dairy Milk Silk, CaratLane, smallcase, Myntra, Maaza, Instax, SBI Life, Hyundai IONIQ, Sebamed, Zivame, Tide, 5 Star, Engage, Indica Easy, Ajio. Cadbury Dairy Milk | Kabhi Kisi Aur Ki Khushi Main… The brand just keeps going from strength to strength, building on…
Brands that cut through: Uber, UpGrad, Dream11, Flite, Amazon, Snuggy. Ghadi, Swiggy, Star Sports, Livspace, Classmate, InsuranceDekho, Dell, Jar, Cleartrip, UpStox, Ageas General, Gujarat Titans, Tata Power, Seagrams, Colors, Lays, Castrol, CRED, Tropicana, TVS StarCity, My11Circle, Frooti, Manyavar, Spotify, Cadbury, Jaquar, PharmEasy, DisneyPlus Hotstar, Bumble, Mohey, Munch, Dunzo, Vadilal, Boomer, Dabur, Tata Salt, Uni Cards, Wildstone, Maggi, Hyundai, Kotak Mutual Fund, Dixcy Scott