Brands that cut through: upGrad, Licious, Tanishq, Savlon, Unacademy, Mylo, Panasonic, Maggi, Fresh To Home, Heinz, Ozone, Medimix, Zepto, Britannia, Parle, Ninety One, Slurrp Farm, Tata Shaktee, Shoppers Stop.
Brands that cut through: Uber, UpGrad, Dream11, Flite, Amazon, Snuggy. Ghadi, Swiggy, Star Sports, Livspace, Classmate, InsuranceDekho, Dell, Jar, Cleartrip, UpStox, Ageas General, Gujarat Titans, Tata Power, Seagrams, Colors, Lays, Castrol, CRED, Tropicana, TVS StarCity, My11Circle, Frooti, Manyavar, Spotify, Cadbury, Jaquar, PharmEasy, DisneyPlus Hotstar, Bumble, Mohey, Munch, Dunzo, Vadilal, Boomer, Dabur, Tata Salt, Uni Cards, Wildstone, Maggi, Hyundai, Kotak Mutual Fund, Dixcy Scott
Brands that cut through: Cadbury Crispello, Netflix, Surf Excel, Tanishq, Mahindra Thar, Coca Cola, Thums Up, The Pink Foundry, Cycle.in, Cadbury Dairy Milk, Amazon Prime Video, Ariel, Cadbury Silk, HDFC Life
Brands that cut through: Scaler, Surf Excel, Amazon, A23, Thums Up, BharatMatrimony, Coca Cola, JK Cement, Holcim, Ather, Center fresh, Cadbury Silk, PublicVibe, McDonald’s, Motilal Oswal, GSK, Mahindra, ePayLater, Nirma Advance, Boroplus
Brands that cut through: Oppo, Cycle, Country Delight, Sting, Ariel, Kinley, Cadbury Perk, UpGrad, Maaza, Truecaller, Apollo 24/7, Gooddot, Dezerv, Havells, Cars24, Turtlemint, Magicbricks, Netflix
Brands that cut through: Hatsun, Nescafe, Hide & Seek, Tinder, Yezdi, Tata Play, Unacademy, Tata Tea, Kellogg’s, OYO, Cadbury 5 Star.
Brands that cut through: HDFC Life, Tanishq, Cadbury Crispello, Thums Up, Cadbury Dairy Milk, SBI Life, Mahindra Thar, Axis MF, Suhana Masala, Muthoot Finance, Future Generali India Life
Brands that cut through: Tata Tea Agni, 5 Star, Unacademy, Mahindra Racing, MagicPin, OYO, EaseMyTrip, Mumbai Police, Hide & Seek, Be One, Tata Play, Xiaomi, Eggoz, Bombay Shaving Company, Baighyanath, Philips, 7Up, ICICI Bank, Bondtite, Snapdeal, RenewBuy.com, Milk Magic.
From a longlist of 57 campaigns, we zero in on 10 that raised the bar for advertising in their categories in 2021, while building the brand and driving home its message.
Brands that cut through: Instagram, Cult.fit, Fogg, Lenovo, Sebamed, Vivo, Swiggy, Vim, Winkies, McDonald’s, Vedantu