Brands that cut through: Springwel, Infinix, Samsung, Envy, Flipkart, Tata Play, Polycab, Ikea, Swiss Beauty, Medibuddy, Kotak Mahindra Bank. Delhivery, Blissclub, PhonePe, Poonawalla Fincorp, Fibe, Zebronics, Roff, Tagz Foods, Zivame, Mamaearth, Doublemint, HDFC MF, Bharat Matrimony, SBI Life, Galaxy. Springwel | Teek Se Soya Hota, Toh Yeh Na Hota “Had you slept well… ”. The…
Brands that cut through: Tanishq, PhonePe, Wakefit, JioMart, Altroz, mCaffeine, Kia, TVS, Patanjali, McDonald’s, Future Generali, Tata Sampann, ZEEL, Bajaj Allianz Life, Infinity Learn, Duraguard, Rupa Jon. Tanishq Rivaah | Choice Of The Bride Tanishq delivers yet again while staying put in the wedding space, for its wedding collection Rivaah. Nuanced piece of work that…
Brands that cut through: Omaxe, Paper Boat, Licious, Tata Tea, Croma, CaratLane, Orange Labs, JK Cement, IndiaiStore, Adani, Sony Sports, Britannia, McDonald’s, Discovery, London Dairy, DaMensch, Kismi, adidas, HSBC, Ageas Federal, MsChief. Work That Speaks returns after a three-week break post Goafest and the peak of summer. Omaxe | Purani Dilli | #PuraniDilliKaNayaChowk When was…
Brands that cut through: Starbucks, Catch Spices, Edelweiss Tokio Life, Zoomcar, Colgate, Furlenco, Good Day, Dollar, Nimyle, Poco, Sugar.fit, Bindu, The Moms Co., iD, Too Yumm, DBS Bank, VLCC, ZEE, MTR. Starbucks | #ItStartsWithYourName Bud Light was in the news recently for engaging a transgender influencer, Dylan Mulvaney. That didn’t go down too well…
Brands that cut through: Flite, TVS Ronin, Pathkind Labs, PhonePe, Ola S1, Reebok, Dream11, RuPay, Asian Paints, Bisleri, Pepsi, Servo, Country Delight. Flite Footwear | Sar Utha Kadam Bada It’s Relaxo brand Flite’s turn to take pole position in the footwear category now, with this piece of communication. A true story of an inspiring small…
Brands that cut through: Infosys, CEAT Tyres, Cadbury, Kia India, Taco Bell, Dream11, JioMart, McDonalds, Bisleri, Skipper Pipes, Spinny, My11Circle, Bajaj Allianz, Tata Gluco+, Lee Cooper. Infosys | IWD23 | Breathe By Becky Hemsley | #EmbraceEquity “She sat there for hours not wanting to leave, For the forest said nothing… It just let her breathe.”…
Brands that cut through: CaratLane, Instax, Myntra, smallcase, Coke Zero, Cadbury, Maaza, Britannia, Sprite, Nedmeds, PregaNews, Bharat Matrimony. Thums Up’s 2023 Toofan act with Shah Rukh Khan and Cadbury Dairy Milk’s February edition of ‘Kabhi Kisi Aur KI Khushi Main Shamil Hoke Dekhiya’ aren’t here in the top 10 despite them cutting through better than…
Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi. Dream11 | #SabKhelenge This one promises a lot. It’s a level up from the brand’s past work and smartly builds on the popular ‘Yeh hum kar lete hain’. It connects instantly by featuring the cricketers and…
Brands that cut through: Macho Hint, Axis Bank, Limca, Tanishq, Spotify, Mahindra Rise, Jio Cinema, DTDC, Blue Star, Rasna, Hyundai Verna, OnePlus, Appy Fizz, Dabur Herb’l, Havells, Lay’s, Airtel, Bombay Times, Aditya Birla Finance, Brillare, South Indian Bank. Macho Hint | Ek Hint Toh Dete | Bade Aaram Se Unbelievable? Of course. Stands out? A…
Brands that cut through: Tanishq, Savlon, Dalmia Cement, Tata Motors, Jio Cinema, JioMart, Swiggy, Mumbai Indians, HDFC Life. Tanishq | Before Superwoman, She’s Human At some point in this seemingly indefatigable superwoman show, the viewer was bound to pose the question. But before the viewer could, the brand brought it up. That she can be…
